Since the emergence of mobile technology, various industries have been utilizing augmented reality (AR) to enhance customer experience. The public transportation industry, in particular, has utilized AR to improve the public's commuting experience. AR technology provides real-time information, reduces wait times, and increases safety in public transportation.
Real-Time Information
One of the ways that AR improves public transportation is by providing real-time information to commuters. Commuters can use AR apps to obtain up-to-date travel and route information, which enhances their planning experience. AR technology provides commuters with directions, schedules, and service disruptions, informing users before they encounter problems, allowing commuters to choose alternative routes.
A case study conducted by the Public Transport Authority in New South Wales found that commuters who had access to AR technology experienced less anxiety and uncertainty about their commute. Furthermore, the study found that visiting and unfamiliar travelers had an easier time navigating through the city's public transport system.
Reduced Wait Times
AR technology also helps reduce traveling waiting times by providing commuters with accurate travel information. Commuters can access the bus or train's real-time location, allowing them to arrive at the station or stop at the appropriate time, shortening their waiting times.
According to a report by Transport for London, passengers who use the transit app that has AR functionality reduced their journey time by 13% compared to those who did not.
Increased Safety
AR technology improves the safety of commuters by providing them with helpful information. Commuters can use AR apps to obtain weather updates, emergency alerts, and location-based warnings regarding hazardous areas.
An example is the TRIPOD app that provides commuters with alerts about natural disasters and terrorist threats. TRIPOD used in the Tokyo Transport System, has helped reduce injuries and fatalities during emergencies. In a study conducted by Smart Communications, commuters who used AR had a higher tendency to take safety incidents seriously and take caution against potential risks, leading to improved safety.
Conclusion
AR technology has made public transportation a much safer, convenient, and comfortable mode of transportation. Providing real-time information, reducing waiting times, and increasing safety are only a few ways AR enhances the commuting experience. With the constant advancement of technology, commuters using public transportation can more readily access information that facilitates their travel.
References:
- Public Transport Authority, An Investigation of the Benefits of a Public Transport Augmented Reality Application, July 2021.
- Transport for London, Customer Benefits of the Bus, Tube and Rail Services, March 2021.
- TRIPod, Tokyo Railways, Travel Information Portal.
- Smart Communications,Enhancing Safety Awareness Among Road and Rail Commuters Using Augmented Reality, September 2020.